Goldman Knows DeepSeek Affects the Future of Work

I recently asked DeepSeek to model the impact of artificial intelligence on US labor productivity growth. Its calculations suggested that the positive impacts would be discernible in the medium term (5-10 years) and quite substantial further out (a decade and beyond). That’s broadly in line with estimates proffered by reputable economists. But ironically, DeepSeek failed to account for the lessons we’ve learned from DeepSeek itself over the past few weeks.

I’ll get back to the DeepSeek productivity model shortly. But first, consider how the AI timeline may have changed this month. On Jan. 20, the Chinese company wowed users by releasing its R1 model, which seemed to exhibit performance competitive with the best US models but at a fraction of the price. It’s true that some deep-in-the-weeds tech people probably saw this coming (my tech columnist colleagues Catherine Thorbecke and Parmy Olson first wrote about DeepSeek months ago). But to many of us, DeepSeek was a revelation that showed — to borrow the words of venture capitalist Marc Andreessen — that the world was experiencing a Sputnik moment. AI was coming hard and fast. It was going to be cheaper and more accessible than many of us imagined. And governments around the world — especially in the US and China — were going to race to ensure that their people and companies were beneficiaries.

Will that mean macroeconomically significant productivity benefits next year or the year after? It’s hard to say for sure, but we shouldn’t be shocked if they come sooner than previously expected. Here’s how Goldman Sachs Group Inc. economists including Joseph Briggs put it in a note Thursday (emphasis mine):

The potential for a faster buildout of AI platforms and applications—which we continue to see as the necessary step to facilitate adoption across a wide swath of companies—raises the prospect of a more optimistic adoption and productivity boost timeline. Our forecasts currently assume that US adoption reaches levels necessary to impact aggregate productivity statistics in 2027 with a peak impact in the early 2030s, with other DMs and major EMs lagging this timeline by a few years. The recent DeepSeek reports suggest adoption could happen sooner...