An Insect's Guide to an Upbeat Market

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Mariko Gordon

If you don't actually live in Manhattan, you may dismiss it as a barren, concrete jungle. As a longtime resident, however, I can assure you that would be a mistake.

Beyond the less than delightful sightings of pigeons as big as chickens and rats as big as sumo wrestlers, New York offers many magical "Animal Planet" moments: sparrows nesting in the crossbar supports of traffic lights; ginkgo trees turning bright yellow and dropping their leaves all at once; and the cricket that hung out in the locust tree outside my window, all summer long.

I grew quite fond of that cricket.

I'd check-in with him every time I walked in or out the door and listened for him through the open window in the evening. So besotted was I that I even changed the alarm-clock sound on my phone to cricket chirps.

Big mistake. Here's why...

Last week, while on a business trip through the rural Midwest, I checked into a hotel that at first appeared totally normal. And it would have been, except for one thing. Deep in its ventilation system there lurked a ninja cricket.

Every time I'd fall asleep, the ninja cricket would start chirping and wake me up.

It wasn't a loud noise, but it didn't matter. Thanks to my cricket alarm clock, I had thoroughly conditioned myself over the summer to wake up at the sound of a raspy, insectoid chirp.

At that point, the only difference between me and Pavlov's dog was a tail. No matter how much I ordered my brain to file the ventilation cricket noise under "Ignore, Will Robinson" it insisted on filing it under "Wake up, you jackass!"

For sure, sleeping in 20-minute snatches made for a VERY long night. But just to prove that nothing is ever wasted (even a bad night's sleep), it did get me thinking: if it's this hard to sort out the signal from the noise with insects, we hardly stand a chance when it comes to figuring it out from the market news flow.

The confirmation bias is a well-known behavioral trope, one that has shipwrecked many a sell discipline. It states that we are wired to ignore information suggesting we are wrong and only pay attention to information that tells us we're right.

Read more articles by Mariko Gordon