Getting the Flexibility to Serve Clients as You’d Like To

Andrew J. EvansAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Whether you’re breaking away from a wirehouse and going independent for the first time or looking for a greater degree of balance, there are opportunities for advisors to truly manage their practice the way they choose.

Independence in the financial advice industry has become quite a broad term. It can mean anything from plug-and-play into a registered investment advisor and selecting the technology and service model that best suits you, to just not being part of a broker-dealer but largely feeling as if you never left.

In the latter circumstances, advisors have marketing services made available to them . However, unless they’re the squeakiest wheel or largest subsidiary, they’re apt to get canned and bland content that isn’t specific to the population they serve and told they should like it. Those advisors are also often chained to using one particular kind of portfolio management or client relationship management (CRM) system, because that’s what the mothership has approved. That may technically be “independence,” but it’s quite different from the Merri am-Webster definition of independent, which is “not subject to control by others.”

That’s why new open-architecture RIAs are cropping up — to truly give advisors the flexibility to their practice the way they’d prefer with the support that they need to do so. Comprehensive support is available in many flavors, so advisors can pick and choose what would be most meaningful for them.

At this critical inflection point — when there are approximately 300,000 financial advisors but the average age is 56 — the industry needs to be as innovative as possible to attract more members and retain existing talent.