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Beverly Flaxington is a practice management consultant. She answers questions from advisors facing human resource issues. To submit yours, email us here.
Dear Readers,
I am a big advocate of the next generation. As most people who read my column know, I have taught undergrad and graduate programs since 2008, as an adjunct professor at Suffolk University. I love the students, and more often than not, I observe enthusiasm and excitement for learning and succeeding by people in their early 20s and up. I also have three twenty-somethings of my own, all of whom have great jobs, are motivated and professional, and excel at what they do. I write this column amidst a backdrop of undying support for this generation.
Alongside that backdrop, I must also acknowledge that clients sometimes tell me eye-popping stories about things they experience with the younger generation in terms of what they say and how they come across. As a result, this column is devoted to calling out the quiet part that should never be said out loud and giving guidance on how to stay authentic and true to one’s self while maintaining professional standards. I’ll offer some dos and don’ts for executive presence:
You might disagree with my perspective here and think these are different times in which leaders need to be more accepting of the younger generation. However, I hear these comments and observations from my clients quite a bit — and not the 60-somethings. These are the successful 40-somethings who observe these disconnects. If you want to move ahead in your career, remember that, while you need to be authentic and your best “you,” someone is always watching and making decisions on what they see!
Beverly Flaxington co-founded The Collaborative, a consulting firm devoted to business building for the financial services industry, in 1995. The firm also founded and manages the Advisors Sales Academy. The firm has won the Wealthbriefing WealthTech award for Best Training Solution for 2022, 2023, 2024 and 2025. Beverly is currently an adjunct professor at Suffolk University teaching undergraduate and graduate students Entrepreneurship and Leading Teams. She is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA).
She has spent over 25 years in the investment industry and has been featured in Selling Power Magazine and quoted in hundreds of media outlets, including The Wall Street Journal, MSNBC.com, Investment News and Solutions Magazine for the FPA. She speaks frequently at investment industry conferences and is a speaker for the CFA Institute.
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