Citigroup’s Gold Bullion Plan Shows High Prices Are Here to Stay

Nothing says gold is hot quite like a story that big US banks are considering getting back into the business of holding other people’s bullion.

I did a double take as my first instinct was that I’d picked up a story from the 1970s. But having spoken with several sources it's a real thing. Citigroup Inc. is eager to get back into an activity it probably should never have left, and several other major institutions are leaning the same way. It costs a lot to store gold. The logistics, let alone the security, are mind-bogglingly expensive.

Here’s the skeptic’s take, courtesy of Warren Buffett: “Gold gets dug out of the ground in Africa, or someplace. Then we melt it down, dig another hole, bury it again and pay people to stand around guarding it. It has no utility.” But not everyone shares his view that “it won’t do anything between now and the end of time except look at you.” Clients increasingly want to hold gold as a portfolio hedge, so banks are responding with old-fashioned customer service and commensurate fat fees.

This isn’t about digging new vaults but leasing or repurposing existing facilities. Storage fees are on a sliding scale based on a percentage of the bullion's value. With gold having doubled since 2023, it's properly profitable again to offer full service, as it captures the whole value chain; very profitable, in fact, for JP Morgan Chase & Co., as it dominates the sector acting like the quasi-central clearer for bullion. According to Bloomberg News, HSBC Holdings Plc comes a distant second, though it’s strong in Asia. UBS Group AG focuses on its private wealth franchise and, though ICBC Standard Bank Plc has made big investments, it’s yet to crack the international market in a major way.

gold price doubled

Still this is a decades-long commitment. That tells you the major players think high gold prices are here to stay. The quarterly World Gold Council Demand Trends report was released Thursday showing gold buying rose 3% to a record of 1,313 metric tons for the third quarter, matching the increase in mining supply. Bar and coin investment was up 17% on the year, a trend that was even highlighted in the UK’s September retail sales release. Central bank demand apparently was 28% higher on the quarter but only narrowly above the five-year average. The only notable faller was jewelry sales facing sticker shock with the gold value up by nearly half.