Warner Bros. Bidders Are Having a Rough Time

The dueling suitors for Warner Bros. Discovery Inc. have had a rough week. Will this rule out an auction? Don’t count on it.

Netflix Inc.’s shares have slid further, to sit nearly 25% below where they were before its interest in Warner emerged. Oracle Corp., the source of wealth for the rival party, the Ellison family, tumbled to take its peak-to-trough fall to nearly 40%. The hits are worth roughly $100 billion and $360 billion respectively.

For now, Netflix leads having secured the backing of Warner’s board to buy the company for $27.75 a share in cash and stock, after the cable business is separated next year. Estimates for the value of that legacy broadcast arm that Warner shareholders will vary markedly. Some analysts put it at slightly more than $2 per Warner share. On that view, the full Netflix offer is worth $30 per share, or about $78 billion, before taking into account the risks around antitrust clearance.

BB Parallel Universe graph

Paramount Skydance Corp., backed by Oracle cofounder Larry Ellison and led by his son David, this week bid to buy Warner outright for $30 a share in cash. Some Warner shareholders cheered this simpler pitch. But the Ellisons still need to persuade the target’s board to scrap the Netflix agreement before signing a new deal with them. Until that happens, Netflix doesn’t strictly need to respond.

When the Ellisons made their offer privately last week, they said the terms weren’t best and final. So an auction seems more than plausible.

The plunging shares of Netflix and Oracle matter in varying degrees to both sides. The Netflix offer’s stock component is small and partly adjusts for changes in the bidder’s own stock price. Hence, the implied value of the offer is down less than 1% since being made despite a 9% fall in the streaming giant’s shares.

Nor is Netflix reliant on issuing stock to sweeten the terms. As Bloomberg Intelligence says, Netflix could raise its bid with additional debt while maintaining a strong credit rating. It has barely any leverage today.

A price hike does risk pushing net debt above the psychological pain barrier of three times profit (measured by earnings before interest, tax, depreciation and amortization). But that wouldn’t hurt for long. Rising revenue, profit and cash flow would help bring the leverage ratio back down.