Tesla Is Swapping Its EV Crown For Even More Promises

Two questions hang over Tesla Inc. as 2026 kicks off: Will the company deliver on its seemingly impossible to fulfill pledges and will Chief Executive Officer Elon Musk continue to successfully negate the concept of pledges?

Apart from its share price, Tesla doesn’t enter the year on a roll. Its latest electric-vehicle sales numbers confirmed that the third-quarter’s spike was an anomaly fueled by consumers rushing to buy EVs before the US removed generous tax credits, and that Tesla relinquished its long-term position as the world’s biggest battery EV seller to China’s BYD Co.

Damning details abound, led by Tesla producing more vehicles than it sold in the October through December period for the fifth time in the past eight quarters. Expect weak automotive profit margins and cash flow when earnings for the fourth quarter drop later this month. Sales of premium EVs came in below 12,000 units. Think about that: Tesla is consistently selling far fewer premium EVs than it did in late 2023, when it boosted the lineup from two to three models with the launch of the Cybertruck. Capacity utilization across Tesla’s EV lines in 2025 was just 70% — so much for the old claims about being “supply constrained.”

As a counter, Tesla reported record deployments of batteries. That is positive but some perspective is needed. Through the first three quarters of 2025, gross profit in Tesla’s energy business increased by $836 million from the same period in 2024. Meanwhile, automotive gross profit fell by almost $2.2 billion. Meanwhile, Tesla attempted to get ahead of poor EV sales by, unusually, posting its own calculation of the consensus forecast to its website, which happened to be substantially lower than the one compiled by Bloomberg. It still missed.

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The more pertinent point about that more favorable, company-curated consensus is that many Wall Street analysts cited it anyway in their post-sales reports. The Street has been conditioned to take what Tesla dishes out. The obvious inconsistency of an EV maker with two years of declining sales under its belt and a stock trading at more than 200 times forward earnings is glossed over by projections that Musk can make good on promises related to all things robotic.