Finance 101 Still Explains (Almost) Everything

Investing these days feels harder than ever. So much has changed, and there are so many uncertainties, from the financial (what’s going on with tech stocks?) to the cosmic (what will the new economic world order look like?). To make matters worse, there is no haven — not gold, not crypto, not even US Treasuries.

There is a way to manage this environment: Embrace Finance 101. Recall the basics you learned in financial literacy class in high school, or in that one finance course you took in college, or while getting your MBA, or just from reading the classics on investing. Everything you need to know to manage this market environment is contained in a few nuggets of wisdom.

Markets are efficient after all. This does not mean that prices are always “correct,” just that they generally reflect the available information. When investors learn that software firms’ products may be displaced by AI, their prices fall, as they did last week. They will probably go back up, then fall again, as the market learns exactly what AI will mean for the economy and who the winners and losers will be. It will be a messy process — but there will also be a lot of upside. That’s because the implication of the efficient markets theory is there is no excess return without more risk, and timing the market is nearly impossible (at least to pull off consistently). If you are in markets for the long haul, settle in for a bumpy ride. Odds are, it will pay off eventually.

There is a larger benefit as well: Efficient markets are transparent and the best way to allocate capital. Private markets are not efficient, because prices aren’t updated as new information comes in. This can result in some nasty surprises for investors as public markets deliver their verdict.

Diversify your portfolio as much as possible. For the last quarter century, you almost couldn’t go wrong with big US tech stocks. If in 2005 you had invested $1,000 in four stocks — Apple, Alphabet, Nvidia and Amazon — you’d have $31,800 today. If you invested it all in the S&P 500 instead, you’d have just $5,800. The so-called Magnificent 7’s growth has been so spectacular they dominate the S&P, and their performance seemed to demonstrate that diversification was for suckers.

But hindsight is always 20/20. AOL also looked like a winner once. OpenAI could be this year’s Mozilla. Concentration in indexes is not so unusual, it comes and goes. What matters is broad exposure.

One of the lessons of financial economics is that more diversification is better — and that includes investing abroad. For the last few decades, you’d have paid for that choice; the US market trounced all others. But no trend is permanent, not even a 20-year one.