Demystifying 351 ETF Exchanges

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Investors have learned to love the ETF as an investment vehicle, and for good reason. ETFs can offer exceptional liquidity, built-in tax efficiency and low fees, making them an attractive choice for long-term investors.

A challenge faced by many investors is that they hold low-basis assets with substantial unrealized gains in taxable accounts. Even if there’s an ETF they’d rather own1, selling those legacy positions to buy their preferred ETF typically triggers a significant tax bill, often making the switch economically unattractive.

We tend to be cautious about investment strategies that prioritize tax benefits over expected risk-adjusted return – such as direct indexed tax-loss harvesting, leveraged long-short tax loss harvesting and exchange funds. We think 351 ETF exchanges have the potential to offer investors better expected risk-adjusted returns and tax benefits to boot.

Thanks to Section 351 of the US tax code, investors can contribute their appreciated assets directly into an ETF structure without realizing gains at the time of transfer (subject to a variety of requirements). The result can be ETF shares that reflect your original cost basis, with no (or de minimis) tax hit on the conversion.

Here, we briefly explain the mechanics, limitations, and potential benefits and risks of a 351 exchange to seed a new ETF with appreciated assets.