To Make a Tech Unicorn, Mix a Few Workers With Some AI Hype

am Altman, the chief executive officer of OpenAI, said at a finance conference in October 2023 that he and his “CEO friends” were running a betting pool on when the first one-person billion-dollar company would be created thanks to artificial intelligence.

He didn’t divulge their identities nor their precise predictions. But if anyone’s bet fell within two years of that day, they lost. Those with a longer time horizon might still like the odds of it happening sooner rather than later. The trajectory is clear: Unicorn headcounts are shrinking, according to new data from PitchBook.

Yet whether this can be attributed to the vaunted productivity gains of AI is a more complex question. The sales pitch is this: AI’s great promise, as far as startups are concerned, is that it should enable more to be achieved with fewer people. Each software engineer can crank out more code than previously possible, while other operational roles might be replaced, or at least augmented, with chatbots or similar technologies.

While AI may be bringing some of those promised boosts, the drastic drop in employee numbers for today’s crop of unicorns appears to have more to do with the shifting dynamics in venture capital in the post-pandemic years, now supercharged by fevered hype for anything and everything AI.

Globally, the average number of employees at companies that became unicorns has dropped from 1,128 in 2023 — the first full year of ChatGPT’s existence — to 544 in 2025 and 323 so far in 2026. Counting just the US, average headcount for new unicorns in 2026 stands at just 172.

(These numbers are based on companies for which PitchBook has headcount data, typically from company disclosures or press reports. In 2026, that has included 64 companies that became unicorns. The total number of unicorns minted globally this year, according to PitchBook’s data, is 102.)

it takes fewer people