JPMorgan Readies Fresh Private Credit Push After Needling Market

After years weighing how to dive deeper into private credit, JPMorgan Chase & Co.’s $4.3 trillion asset manager is committing to a strategy that will plow tens of billions of dollars into loans sourced by the firm’s commercial bankers.

JPMorgan is talking with institutional investors to raise several billion dollars to get started and has already secured some commitments, according to two of the asset manager’s top executives, George Gatch and Bob Michele.

If all goes to plan, the firm will be in a position to narrow the gap with its rivals in the asset class, many of whom are reeling after a series of high-profile credit blowups helped spur an investor exodus. It could also pave the way for JPMorgan to open the strategy up to its roster of affluent clients — though executives say that’s not part of the plan for now.

The push marks the asset manager’s most aggressive effort to reclaim ground in the $1.8 trillion market after the bank spun out a unit that became the juggernaut HPS Investment Partners in 2016 — a move executives came to regret.

It also comes as the private credit market faces its sternest test in years, strained by the surge in redemptions and anxiety over how AI will disrupt the software industry. Chatter about JPMorgan’s push has already incensed some competitors, after the bank’s long-time boss Jamie Dimon has repeatedly warned about the market’s potential risks and weakening lending standards.

“It’s an interesting time given the growth of the private credit business and some of the dislocations,” Gatch, chief executive officer of JPMorgan Asset Management, said. “We think there’s a great opportunity going forward.”

JPMorgan’s effort follows an attempt to buy its way deeper into the market. It held talks with Monroe Capital in early 2024, but the two firms ultimately decided not to pursue a deal. Shortly after, executives at JPMorgan began laying the groundwork for the strategy it’s raising money for now.

“We’ve looked at many different options over time and decided to organically expand our efforts in this area,” Gatch said.