‘Made in Europe’ Won’t Make Europe Competitive

Throughout Europe, companies are facing a quandary: How can they afford immense investments in decarbonization when a combination of now-surging energy prices, Chinese overproduction and US tariffs threatens to undermine their existing businesses?

The European Union’s leaders reasonably want to offer them some help. They should be careful, though, not to descend into self-defeating protectionism.

In an age of neo-mercantilism, the EU has generally shown restraint. Even when it imposed tariffs on imported Chinese electric vehicles, it sought to act within the rules of the World Trade Organization, beleaguered as that institution may be. This makes sense economically, in the interests of preserving competition and consumer choice, and politically. If Europe and other “middle powers” want to join forces to endure this geopolitical moment, as Canadian Prime Minister Mark Carney has advocated, they must uphold common rules and avoid alienating one another.

Still, the EU faces daunting challenges. China is seeking to dominate in a growing range of sectors, most visibly electric vehicles. US tariffs are hitting exports that had temporarily helped to offset the China shock. Together with high energy prices, now exacerbated by the war in Iran, this is crushing core industries, from steel to automobiles.

Meanwhile, these same industries are planning vast investments in clean technologies, to prepare for a post-carbon future and reduce reliance on fossil fuel producers such as Russia. Achieving competitive per-unit costs in products like batteries and electrolyzers will require significantly expanding capacity. There’s also good reason to secure more inputs from partners who won’t — as China has — cut off critical supplies.

The EU’s emissions trading system — its mechanism for pricing carbon — gives consumers and producers strong incentives to move toward cleaner technologies, but industry may still need help with the costs of transition and additional incentives to encourage innovation. Narrow, carefully targeted subsidies for new technologies and sectors essential to economic security or competitiveness can make sense.