How FINRA Took the SEC’s Baton With Off-Channel Penalties

Jamie HoyleAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

It started with JPMorgan in December 2021 — a $125 million fine for WhatsApp recordkeeping failures that seemed, at the time, like a high-profile warning shot. It wasn't. Over the next three years, the SEC and CFTC charged over 100 firms and imposed more than $3 billion in combined penalties for the same category of violation. The most recent wave came in January 2025 — $63 million across 12 firms. Every chief compliance officer (CCO) in financial services was paying attention.

Then the SEC stepped back. A new administration signaled less interest in technical recordkeeping violations, pivoting toward fraud and investor harm cases instead. No new off-channel enforcement actions followed in the first half of 2025. For many, the conclusion was straightforward: The pressure was off.

But what they missed is that one regulator going quiet doesn't mean the issue goes away. The rules haven't changed. The obligation to capture, retain, and supervise communications is exactly what it was in 2021. What changed was the enforcement spotlight — and firms that have mistaken a quieter SEC for a changed regulatory landscape are building exposure that will surface eventually.

1 Rulebook, 2 Agendas

The SEC's headlines dominated conversation so completely that FINRA's parallel enforcement activity barely registered. For broker-dealers, that's a significant blind spot. FINRA operates independently and runs its own cycle under its own authority. While these two organizations share a rulebook, they do not share a calendar. A firm that concluded the off-channel pressure had eased in mid-2025 was making a judgement about FINRA based entirely on SEC behavior, and 2025 showed exactly what that assumption costs.

What FINRA Was Doing While Everyone Watched the SEC

While the compliance industry was processing the administration change and watching for signals from the new SEC, FINRA kept issuing fines. In June 2025, Velox Clearing received $1.3 million in FINRA sanctions — plus a further $500,000 from the SEC — for off-channel failures uncovered during a routine cycle examination. The firm's CEO and senior staff had routinely conducted client business over WeChat. Over 10,000 messages went unretained — compliance had flagged it, and nothing was done.