Where’s My Lunch?

Victor Haghani, James WhiteAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Probably the most popular insight to make its way from finance theory into everyday usage is that "diversification is the only free lunch" in investing. The idea dates back to Harry Markowitz in 1952. He, and those building on his work, demonstrated that in an efficient market, investors shouldn't earn extra return for bearing company-specific risks that can be diversified away — also known as "idiosyncratic" risks." Thus, reducing idiosyncratic risk will, all else equal, automatically improve the risk-return profile of your portfolio. Lunchtime!

This is a powerful argument. As long as markets are efficient enough that beating them is difficult and highly compensated, Markowitz's insight will broadly hold. But the maxim has taken on a life of its own, and in everyday usage "diversification" has come to mean something subtly different — and potentially misleading.

When friends and clients write to us about diversification, they often mean something like "exposure spread out across the largest number of discrete risky investments." By this understanding, a portfolio that invests the same dollar amount in each stock in the S&P 500 is more diversified than the traditional market-capitalization-weighted index fund, which currently has almost 40% in just the top ten largest companies. The logic seems to follow: if diversification is a free lunch, shouldn't I always want a more diversified portfolio?