Is it Time to Buy the Dip in Luxury Stocks?

If you’ve been following the luxury sector, you’ve probably seen your fair share of sobering news.

On the surface, it may look like the era of high-end handbags and bespoke suits is coming to an end.

But dig a little deeper, and a different story emerges—one filled with opportunity for the patient, value-oriented investor.

I’ve studied markets for decades, and if there’s one thing I know, it’s that cyclical downturns often present the best entry points. I believe the current luxury slump is no exception. In fact, the data tells me we may be on the verge of a comeback.

Luxury’s Slow Year May Be the Setup for Its Next Great Comeback

Last year, global luxury sales posted their weakest performance since the 2008 financial crisis—excluding the COVID years—and 2025 isn’t off to a roaring start, either. Bain & Company projects sales will shrink by another 2% to 5% this year. That’s not what you’d expect from an industry that’s historically grown at twice the rate of global GDP.

But here’s the thing: This isn’t the first time luxury has hit a soft patch, and every time, it’s come back stronger.

Take 2015, for example. Back then, consumers began to turn away from flashy logos, and major brands like Louis Vuitton were forced to rethink their design philosophy. The result? A pivot to more understated, timeless styles like the Capucines bag, now one of LV’s bestsellers. Sales bounced back, and those who kept the faith were richly rewarded.