U.S. Spending Divergence

The gap between the haves and have-less is clear when boarding an airplane. Most aircraft place the first- and business-class seats nearest to the door, with priority boarding. Those passengers sit in comfort while all others trundle past to crowded rows. After takeoff, a curtain is lowered to enforce the separation. We are all traveling together, but the experience is not shared.

Broad measures of the U.S. economy are strong. Stock market indices have set new record highs this year. House prices have gained over 50% since the start of the decade, with most markets holding their value. Tax breaks passed this summer may set the stage for larger income tax refunds next year. These gains, however, have not been felt uniformly.

Households with higher incomes and higher wealth are propelling activity. After a fairly uniform experience in the pandemic recovery, card spending trends show that the highest third of credit card holders have increased their spending by 2.6% in the past year, while the bottom third is flat.

Signs of strain are growing. Delinquency rates have risen across credit cards and auto loans, a sign that some households have overstretched themselves. Lower earners are less likely to have made investments that benefit from surging stock markets and house prices. A recent J.D. Power survey found a third of respondents had a second job or some sort of "side hustle."
Income and investment gains graph

This divergence is leading to unexpected outcomes. High-end, luxury retail brands are performing well, but discount retailers are also ascendant as more consumers trade down. Brands that serve the mass market, with neither high-end nor value appeal, have struggled to compete.