Thematics Are Back! Should You Go With the Flow?

Ideally, thematic ETFs capture long-term secular investment themes not fully represented by broad market or sector-based approaches. The best thematic index implementations make use of quantifiable measures such as revenue and market share to identify companies with meaningful exposure to specific themes. With emerging themes that are “pre-revenue” it is often a challenging exercise to identify the most influential players, requiring specialty data sources to make those determinations.

Although specific themes come in and out of favor, thematic investing is here to stay, as investors seek diversified exposure to hot new trends and industry disruption. Using Bloomberg ETF flow data, global flows into thematic ETFs surpassed $21 billion YTD, with approximately $11 billion in U.S. thematic flows. Thematic inflows are the most robust since 2021.

Top Themes Capturing Global Flows

At the top of the list globally are themes such as defense, artificial intelligence, and infrastructure. Let’s explore the ETFs in these top flow categories.