The Holiday Trading Effect: Timing, Liquidity and Investor Impact

Key takeaways

  • Analysis of multi-year trading data reveals liquidity typically drops across asset classes from November to early January, often leading to wider spreads, slower execution and higher trading costs.
  • Market behavior diverges from historical norms during late November and late December as participation declines globally.
  • Specific to 2025, the MSCI semi-annual rebalance on Nov. 25 is expected to lift global volumes well in excess of normal.
  • We believe investors who plan around these seasonal patterns—adjusting timing, execution and coordination—can reduce implementation risk and cost.

Markets don’t sleep over the holidays, but they do slow down. Historical trading patterns show consistent liquidity shifts from late November through early January.

What the data tells us

We’ve analyzed several years of global trading activity and identified recurring patterns of reduced liquidity as markets approach year-end.

Regardless of the country, multiple factors should be considered when trading near the end of the year. Why? Because from late November through New Year’s Day, there is a confluence of holidays that historically have had a significant impact on liquidity, spreads and opportunity costs.

When properly managed, these factors—across all asset classes—can yield positive outcomes. On the flip side, when these factors are managed poorly, or when the unique elements of market closures are overlooked, the probability of a suboptimal result increases.

Below, we examine the global liquidity environment across asset classes during this end-of-year timeframe. These observations are based on our decades of experience as a trading solutions provider and are intended to serve as approximate figures.