Black Friday Shifts As Rates And Tech Reprice

Thanksgiving week was a good snapshot of how much the economy and markets have changed in a short span of time. On one side we have a holiday shopping season that no longer resembles the Black Fridays I remember, and on the other a bond market that has quietly taken the 10-year Treasury back below 4%, telling us far more about the next phase of Fed policy than most of the stale backward-looking data the government is releasing. Layer on top of that an AI race that is intensifying by the week and the growing likelihood that Kevin Hassett is the next Fed chair, and you had an unusually consequential “quiet” holiday week for investors.

Let’s start with the consumer with the kickoff to the holiday season. If you look at the coverage of mall and store traffic, it is nothing like the old scenes of people lined up a hundred deep in the middle of the night, waiting to rush into a store. Instead, the real shopping season began weeks ago online. Amazon and major retailers effectively pulled demand forward with early “Black Friday” promotions well ahead of the post Turkey-day rush. The right question is not “Are the lines long?” but “Does the total spending over the next week and month hold up despite all the pessimism in the surveys?” We know sentiment has fallen back to levels last seen during the tariff scare a few years ago, yet spending then stayed firm. That same pattern may repeat: gloomy consumers on the surveys, reasonably strong behavior at the register. But that is not guaranteed.

The weekly jobless claims data, which I consider one of the best real-time indicators we have, continue to sit in that 220,000 “sweet spot” range that signals a labor market that is neither overheating nor cracking. We do not see mass layoffs, nor do we see a hiring boom—this is the “no-fire, no-hire” pattern I have discussed for months. Combined with a third-quarter GDP number zeroing in around 4%, that is a picture of an economy that is growing at a healthy clip even as a lot of people feel much worse than the data suggests. I put far more weight on this high-frequency information than I do on revisions to a quarter that is already history while we are now into the last month of the year.

What matters more for markets right now is that the 10-year Treasury yield has slipped to just under 4%. That is a big shift from the panic we saw when the 10-year was threatening to break out well above that level and commentators were rushing to declare that the “old normal” of 2–3% yields was dead. A sub-4% 10-year tells me investors are becoming more confident that inflation is contained and that the Fed is not going to keep policy locked at restrictive levels for years. It also gives the Fed room to move.

We go into the next Fed meeting with a “live” debate on the table, and I think a 25-basis-point cut is very much in play. I would not be surprised by what I’d call a hawkish cut: lowering rates while making it clear the FOMC is prepared to pause at the following meeting to assess the effect on inflation. That is exactly how a cautious committee behaves when the data are moving in the right direction, but they do not want to declare victory.