Why Investors Shouldn’t Romanticize Bitcoin, From a Financial Planner

How Bitcoin and Crypto Really Fit in a Portfolio

“Do you think I should put some money in bitcoin or crypto?” That’s a question I get a lot as a financial planner.

These cryptocurrency conversations tend to swing between two poles. On one end, you have the “bitcoin is going to zero” crowd that will never believe in deregulated finance, the blockchain or bitcoin itself. On the other, the “bitcoin replaces every asset” crowd that believe the entire future is built on the blockchain, the U.S. dollar is going away, and cryptocurrencies will replace it all.

Both are emotionally interesting and analytically useless.

My position, as always, is simpler. Treat bitcoin like any other asset class. Look at the data. Evaluate risk. Study correlations. Understand where it fits in a portfolio and where it absolutely does not.

A look at historical data

With that lens, I decided to revisit my analysis from 2020, Implications of Adding Bitcoin (Crypto Currencies) to Traditional Portfolios, and look at bitcoin’s (potential) role in a portfolio. I pulled historical price data on bitcoin, the S&P 500 and the Magnificent 7 — Apple (AAPL), Alphabet (GOOG; GOOGL), Microsoft (MSFT), Amazon.com (AMZN), Meta Platforms (META), Tesla (TSLA) and Nvidia (NVDA).

The numbers tell a much more reasonable story than the headlines.

1. Bitcoin’s Recent Performance Looks Different Than People Think

The first thing everyone wants to know is who “won.” On pure returns, bitcoin has outperformed almost everything over longer periods. This is true. It’s also incomplete.

The story is really two parts — bitcoin pre-2018 and bitcoin post-2018.

For the purposes of this analysis, I am looking only at bitcoin post-2018, since its 1,000%+ returns pre-2018 are easy enough to interpret. The question now is: Would you still invest new money today?

Below is a look at annual returns across bitcoin, each Mag 7 component and the S&P 500 since 2018.

I compare bitcoin directly to the Mag 7 because, like crypto, these companies represent high-growth, high-volatility, future-oriented assets that dominate both narrative and performance cycles. If an investor is choosing “the next big thing,” these are the most realistic substitutes.

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