Where to Invest in 2026: Top Five Secular Growth Trends

What Is Secular Growth and Why Is It Important?

Understanding what drives a business is essential for successful investing. Most companies experience cyclical growth, which means demand for their products rises and falls in line with the economic cycle. But some companies, particularly those that sell innovative, differentiated products, experience secular growth, which means demand increases regardless of the economic environment. In our experience, these companies are better investments than cyclical growers.

As we have written previously, there are three main types of secular growth:

  • Replacement Product, Existing Market: This is the most common type of secular growth, and there are countless examples throughout history (e.g., flip phones → smart phones).
  • Foundational Technology: These are platforms like the internet, the iOS operating system, and the Cloud, which allow other businesses to build new types of products and services on top of them.
  • New Product, New Market: These goods and services are entirely new to the economy, often emerging after a foundational technology is established (e.g., search engines, mobile apps).

How Did We Come Up With Our 2026 List?

This list includes the areas of the economy that we believe are not only the most promising but also the most investible, as they contain established, growing businesses with long runways for organic expansion. Importantly, not all secular trends are investible. Some have very attractive upside, but the companies in the space have not yet gained enough market traction to generate reliable, growing revenue streams (this often happens with complex technologies). Alternatively, some trends can be too mature, meaning demand is still strong, but the stocks are already well known and overbought. A separate challenge is that some trends are promising but they are quite narrow – a single company disrupting a niche industry.

We believe each of the five trends below are all well positioned for 2026 and beyond.