In late December, I attended the Direxion Investments opening bell ceremony at the New York Stock Exchange. In October 2025, Direxion launched a new family of ETFs into their ever-growing roster of leveraged and inverse funds: the Titans ETFs. The ETFs provide exposure to the top-five companies representing a sector with equal weight given to each company (a 20% allocation). More details on these ETFs can be found here.
In addition to recognizing the firm’s popular suite of ETFs, it was a chance to bring family members to a key pillar of the American financial system. My 15-year-old son Eli Rosenbluth joined me and had the chance to ask Direxion executives for future advice. I’ll let Eli take it from here.
Eli Rosenbluth on the Ground at NYSE
The question was fit to family day: What advice would the executives tell their 15-year-old self if they could go back and offer words of wisdom? On the record, they shared what they would personally tell themselves about how to prepare for the future ahead of them.
Douglas Yones, CEO of Direxion, responded, “Calm down, things happen when they are ready. If you work hard, you have a great attitude, you’re positive in life, that can open a lot of doors for you and find yourself some good luck”.
Yones added, “Keep investing. It doesn’t matter if it’s $25, $50 whatever you have. Invest, invest, invest and in the long haul that is how people can set themselves up for a much better life in the future”.
Edward Eglinsky, head of global sales at Direxion said, “Learn from your mistakes, because if you learn from your mistakes, you hopefully will not repeat them”.
Jessica Fernandez, the global CMO of Direxion offered, “Don’t get too hung up on what you excel in [at]school, but find what you are most interested in. That is probably leading you to what you want to do for a career.”
