The Crypto Market is Evolving. Is Your Strategy?

An Evolving Crypto Landscape

The cryptocurrency market has expanded rapidly, with new technologies and networks gaining traction each year. As the broader crypto market continues to evolve, the leaders of today aren't guaranteed to be the leaders of tomorrow. Focusing on just one cryptocurrency, like bitcoin, can lead to missing out on emerging opportunities across the broader crypto market.

Taking a More Diversified Approach to a Dynamic Market[1]

As the crypto landscape grows, many investors are looking for ways to get exposure to the ever-expanding crypto market without relying on individual asset selection. The CoinDesk 20, which is a broad-based index, was designed to act as the benchmark for the crypto asset class. Indexing has long helped investors cut through market noise, offering broad exposure without requiring constant research or active decision-making. The same disciplined approach can be applied to the cryptocurrency market, where a rules-based index provides broad exposure that evolves with the market.

The CoinDesk 20 measures the performance of 20 of the largest and most liquid cryptocurrencies. It is rebalanced quarterly to keep pace with changes in the crypto market. Unlike other indices that follow a traditional market cap weighted approach, the CoinDesk 20 applies caps to limit concentration in top assets.

KRYP: ProShares CoinDesk 20 Crypto ETF

The first ETF to target the performance of the CoinDesk 20 Index, a curated basket of 20 cryptocurrencies providing broad exposure to the asset class while reducing concentration in the largest coins.



KRYP invests in cryptocurrency derivatives and does not invest directly in cryptocurrency. There is no guarantee the fund will meet its investment objective.