A Practical “How-To” for Advisors

Key takeaways

  • Diversification seeks to help manage risk, smooth portfolio outcomes, and improve the likelihood that clients stay invested and on track toward their long-term goals.
  • We believe active management can add value when applied selectively in less efficient markets with greater dispersion, complexity, or limited transparency.
  • A multi-manager approach can help manage risk and work to improve consistency by combining complementary strategies rather than relying on a single manager or style.

In a previous article, we explored why combining active and passive strategies can be an effective way to offering practical guidance on how advisors can design and implement a diversified active-passive portfolio that we believe may help increase the likelihood of clients staying on track toward their financial goals.

At Russell Investments, we believe success in active-passive portfolios is driven by three core principles:

  • A goal-driven asset allocation process
  • Targeted use of active management where it is most likely to add value
  • Thoughtful implementation of both active and passive components

Asset allocation: Start with client goals

Regardless of whether exposures are implemented actively or passively, asset allocation should always begin with client goals. Every client brings a unique set of objectives, circumstances, and preferences, and those factors should anchor portfolio construction from the start.

While client situations vary widely, they typically fall into a few core dimensions:

  • Financial objectives (growth, income, capital preservation)
  • Time horizon (accumulation vs. retirement)
  • Risk tolerance (conservative, moderate, aggressive)
  • Liquidity needs (ability and willingness to accept illiquidity)

The objective is not to eliminate volatility, but to build portfolios that clients can stay committed to across full market cycles. Taking too little risk can be just as damaging as taking too much, particularly for investors with long-term goals. Striking the right balance is essential.