Outperformance Was Elusive For Active Managers in 2025

Almost 1,000 active ETFs launched in 2025, but did their performance substantiate the demand? Across the universe of funds, active managers for ETFs and mutual funds found that outperformance was elusive compared to their passive peers based on the latest Morningstar US Active/Passive Barometer report.

Only 38% of actively managed ETFs as well as mutual funds survived and outperformed their passive counterparts in 2025. This represented a 4% drop in performance compared to the previous year. This highlights a market where active alpha is getting more difficult to attain. The long-term results appear even more sobering. Just 21% of active funds outpaced passive funds across a 10-year timeframe ending in 2025.

Nonetheless, there were some bright spots.

International Alpha

As stock market valuations in the U.S. appear bloated, more investors are looking overseas for opportunities. In terms of performance, active managers in international equities posted a combined 48% success rate.

Among the performers, emerging markets (EM) were head and shoulders above the international field. Active EM managers posted a 64% success rate, proving that opportunities in emerging economies are available for the skilled stock pickers.

“Active diversified emerging-market funds increased their success rates at the highest clip of any category included in this report (42 percentage points) to 64%,” the report confirmed.

The strong exit velocity of the international 2025 investment trend is continuing into early 2026. Roxanna Islam, head of sector and industry research at VettaFi, joined Nate Geraci on a recent episode of ETF Prime to highlight strong international equity ETF flows to start the year. In particular, funds like the iShares Core MSCI Emerging Markets ETF (IEMG), Vanguard Total International Stock ETF (VXUS), and the Vanguard FTSE Developed Markets ETF (VEA) are seeing early interest.

Because they occupy significant market share, it’s worth noting that active managers in U.S. stocks posted a 37% success rate. This is 1% lower than last year. This success rate was duplicated across large- and mid-cap stocks. Small cap stock pickers formed 1 percentage point better at 38%.