The Two Faces Of Cross-Border Travel

Our family enjoys flight-tracking apps. When a plane passes overhead, we can see exactly where it is going. As we zoom out, we can get a sense of broader patterns.

Over the past several years, those patterns have been changing. The evolving flows of both tourists and emigrees will have important economic effects.

The leisure travel market had a prolonged slump during the pandemic cycle. The U.N. World Tourism Organization reports that international tourist traffic only returned to its pre-COVID level in 2024. Passenger traffic then rose a further 4% in the full year 2025, reaching a new record of 1.52 billion tourists. Destinations across Europe are thriving, and North Africa stands out for rapid growth. Results were mixed in the Americas and Asia, with many Asian destinations still not recovering their 2019 volumes.

Jet Fuel

Coming into this year, some tourism markets were challenged. Policy developments led to some reconsideration of travel to the United States. Tighter U.S. visa policies and trade tensions have broadly weighed on demand. Canadian citizens notably embraced domestic alternatives. For the full year 2025, Canada border crossings fell 22% to 15.9 million, a level last seen in 2006 (outside of the pandemic border closure).