Why Do Consumers Feel Worse in a Strong Economy?

Headline economic indicators remain resilient as gross domestic product (GDP) continues to expand, the unemployment rate remains low and wage growth has held up better than expected. However, these figures reflect averages, not the lived experience of households. A growing number of consumers continue to face pressure from elevated costs for essentials such as housing, food and healthcare. More recently, rising gasoline prices have added to this strain, particularly for lower- and middle-income households.

As a result, despite broadly solid economic data, consumer sentiment has remained subdued, highlighting the gap between aggregate performance and day-to-day financial reality. The good news this week was that, despite increasing to multi-month highs, both import prices and producer prices came in softer than expected, which should provide some support to investor sentiment by reinforcing the disinflation narrative. Looking ahead, next Friday’s final estimate of consumer sentiment will be in focus. We expect a modest improvement, reflecting some easing in geopolitical tensions in the Middle East, although sentiment is likely to remain depressed and near historically low levels.



This is what has been described as a “K-shaped” economy, which describes an economic recovery in which outcomes diverge across income groups. Higher-income households have generally benefited from rising asset prices, including equities and home values, as well as more stable employment. In contrast, lower-and middle-income households tend to have less exposure to financial markets and are more likely to rent rather than own homes, limiting their participation in recent wealth gains. The sharp increase in home prices since the pandemic and elevated mortgage rates has made homeownership less accessible, further widening the gap between those building wealth and those primarily managing rising expenses.