Active ETFs Capture 40% of Flows Despite 12% Market Share

Active ETFs are punching well above their weight in 2026. Despite representing just 12% of total ETF assets, actively managed funds have captured 40% of year-to-date flows, Todd Mathias, head of North America ETF product strategy at Franklin Templeton, told attendees at an April 27 roundtable discussion at the firm’s Manhattan office.

Key Takeaways:

  • Active ETFs took 40% of flows despite holding just 12% of assets, showing strong demand for active management.
  • Half the S&P 500 underperforms year to date despite sector strength, creating stock-picker opportunities.
  • Franklin Templeton projects active ETF assets will reach $4.5 trillion by 2030 and $22 trillion by 2040.

The outsize allocation to active strategies reflects growing investor demand for nimble portfolio management in a market where traditional index-hugging approaches may be falling short, panelists said. With half the S&P 500 underperforming, even as nine of 11 sectors post positive returns, the case for active ETFs has strengthened as concentration risks mount.

Market Dispersion Creates Opening

The data point that caught Katrina Dudley’s attention: 253 stocks in the S&P 500 are underperforming year to date as of April 23. That’s roughly half the index delivering below-average results despite broad sector strength.

“I just think that that is such an interesting pitch for active management,” said Dudley, senior vice president of public market investments at Franklin Templeton, who moderated the discussion.

The firm’s projections for active ETF growth are ambitious. Mathias said Franklin Templeton expects active ETF assets to grow from $0.7 trillion today to $4.5 trillion by 2030 and $22 trillion by 2040, when they would represent a quarter of all ETF assets.