How to Pass Down Your Values Along with Your Wealth
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View Membership BenefitsEvery family has a money story. It gets passed down quietly, invisibly, in the way families talk around the dinner table or on long walks together. Whether it’s the anxiety a parent tries to hide when a bill arrives or the offhand remark a grandparent makes about tough times in their childhood, we absorb these stories long before we have bank accounts of our own.
In a recent survey, nearly a third of parents say they are uncomfortable talking with their kids about money. Despite the silence, we carry these stories into every financial decision we make for the rest of our lives.
This is the part of legacy planning that rarely appears in estate documents. Planning for the dollars and assets is the easy part. Transmitting what you actually believe about money is the work most families never get around to.
They should.
How money values travel through time
Financial behaviors are remarkably durable across generations, though not always in the ways we expect.
The Silent Generation, shaped by parents who lived through the Great Depression, often carried a deep scarcity mindset into their own financial lives. Their Baby Boomer children sometimes overcorrected in the other direction, developing a freer relationship with spending. And now we're seeing something interesting in younger generations: adults who watched their parents lose jobs during the COVID-19 pandemic, who experienced the anxiety of that uncertainty firsthand, showing real fear around spending their own money.
I once had a client who was a recent widow. She had grown up in a family of scarcity. But during her long marriage, her husband encouraged her to spend on her own wellbeing, making sure she drove luxury cars and that she never thought twice about taking a vacation.
When he died, she reverted to her scarcity mindset. In her 70s, she was so worried the money would soon run out that she stopped virtually all spending.
Her story is a useful reminder that the financial values we absorb in childhood have a long reach. Whether you intend it or not, you could be shaping the next generation with your own baggage. The question is this: Are you doing this consciously?
What an inheritance can communicate
When money passes from one generation to the next without context, the people on the receiving end are left to construct their own stories. The stories don’t always match the intent.
I once worked with a woman who had inherited money from a family member with whom she'd had a difficult relationship. She had so many unresolved feelings that she couldn’t bring herself to touch the money, so it just sat there.
Meanwhile, she was actively involved in charitable work and donated generously from her own paycheck to a women’s shelter and a children’s diabetes organization.
What helped her move forward was reframing her thinking. Instead of donating from her own paycheck, she began using the inherited assets to support her charitable work. She then directed her own earnings toward retirement savings. The total dollar amounts didn't change, but the mental accounting did. It helped her to make peace with her feelings and she was able to assign a different story to the inherited money, one that aligned with her own values.
Her situation illustrates something I see again and again: when inherited money lacks context, heirs will assign it one. Sometimes that context is guilt. Sometimes it's obligation. Sometimes it's a license to spend without thought. What's almost never there is a clear sense of the values and intentions the money was meant to carry forward.
The stewards, the spenders, and the builders
In my experience, heirs who receive a clear sense of their benefactor's values—not just their money—are far more likely to become what I call builders. They are people who use an inheritance as a tool for their own long-term goals. I’ve seen them retire earlier to pursue work that might be meaningful but not lucrative. I’ve seen them wipe out debt that would otherwise shadow their retirement. They might fund education for their own children or start a business they might have found too risky to pursue before.
But heirs who receive money without context often fall into two other categories. The first are the stewards. They become so paralyzed by a sense of obligation to honor somebody’s memory that they don’t use the money to build anything of their own. They donate to charities their benefactor had found dear, not because they actually want to but because “it’s something Dad would have wanted.” They guard the assets instead of using them.
The other category are the spenders, who treat an inheritance as a windfall, spend it quickly, and have little to show for it afterward.
Neither outcome is what most benefactors would choose if they'd had the chance to say what they actually wanted.
What value transmission actually looks like
Transmitting values isn’t a single event. It’s a pattern of small moments that accumulate over time. It’s a lifetime of small conversations rather than one big discussion.
When my husband and I started our estate planning, we made sure our children understood, in broad strokes, what we were putting in place. We didn’t share dollar amounts. But assured them that if something happened to us, there was money set aside for their educations, for important milestones in their lives, for the things we hoped to help with. We were equally clear about what we didn’t think our money should be used for.
Now our 19-year-old son, currently serving in the military, calls us regularly to talk through his own financial decisions—which retirement plan to choose, which health care insurance makes sense, how to save for long term goals. That didn’t happen by accident. It happened because money was always a normal topic of conversation in our house. He’ll carry that forward as his responsibilities and opportunities grow.
That's the difference between transmitting values and simply issuing instructions. Instructions tell someone what to do. Values give them a framework for figuring it out on their own.
You can’t put values in a trust
Of course, conversation alone isn’t always enough. There are times when you want a more direct say over how your inheritance is used. That’s where legal structures come in.
A well-structured trust is a powerful instrument for that. It can reduce the tax burden your heirs will face, protect assets from impulsive decisions, and give you control over how inherited wealth gets used.
For my husband and me, we used a trust to both express what we believe and as a legal mechanism to help our heirs make the most of what we leave them. We started our estate planning when our children were quite young. Our son was in high school and our daughter in elementary school. Still, we wanted to guide them in how to use their inheritance. We tied disbursements to milestones like college graduation, a first home, starting a business and so on. This reflects the same value we’ve been talking about around the dinner table for years. The trust just puts them in writing.
But a trust on its own can’t instill beliefs. It can hold money until someone turns 30, but it can’t teach them why patience and long-term thinking matter. It can require a college degree before a distribution, but it can’t explain why education mattered so much to the benefactor. For that you need actual conversation.
Putting it into words—literally
For those who find conversations around money difficult, I suggest writing a letter. I’m not talking about a legal document, and certainly not a 15-page manifesto. Just a few paragraphs that put your values on paper.
Writing forces clarity that talking sometimes doesn't. It lets you slow down and think about what you truly believe. Some clients have been able to initiate conversations with their families after writing a letter. Others find that the act of writing gave them the courage to finally have the conversation in person.
The specifics of what you write will depend on you and your family. But some questions worth exploring are: What did you sacrifice to build what you have? What do you wish you had known earlier about money? What do you hope this inheritance makes possible, not just financially, but in terms of how your heirs live their lives? What would it look like for them to build something meaningful of their own?
Legacy Is more than a dollar amount
An estimated $124 trillion will change hands between now and 2048, reports Cerulli Associates. It’s not just wealthy families that will be participating in that wealth transfer. Even middle-income families will be passing down some assets.
Every family in that transfer has a choice. Treat legacy planning as an estate problem—a question of wills, trusts, and beneficiary designations—and leave it at that. Or treat it as the opportunity it is: a chance to pass on your values along with the money.
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