The Illiquidity Premium—Lessons Learned From Institutions, Wendy LI, Founder & President, Ivy Invest

In the latest episode of the Alternative Allocations podcast, I had the opportunity to sit down with Wendy Li, Founder and President of Ivy Invest. Wendy and I explored “The illiquidity premium: lessons learned from institutions.” Wendy spent nearly two decades working with large endowments and foundations before founding her firm.

I began by asking Wendy who influenced her early philosophy. She noted that David Swensen, the former Chief Investment Officer of the Yale Endowment, had a profound impact on many endowments and foundations including The Metropolitan Museum’s investment office where she worked. Swensen and his disciples brought a more professional and sophisticated approach to allocating capital, one that included healthy allocations to alternative investments.

Based on their access and success, many of the endowments and foundations allocated capital in a similar fashion to the Yale Endowment. Through much of Swensen’s tenure, he had a 70%-80% allocation to alternatives, as he espoused the virtues of allocating to the inefficient parts of the markets (i.e., private markets).

While there are lessons to be learned by institutional allocators of capital, there are certainly differences between institutions and individual investors. I asked Wendy about some of the differences. “Institutions often have multi-decade experience of having invested in alternative managers and alternative asset classes. There is a depth of expertise that is accrued over time to these institutions. There's a lot of institutional knowledge.”

She emphasized developing relationships with managers, conducting due diligence, and the importance of the people. Wendy noted that, “It's all about the people. It's the experience and depth of knowledge of those individuals that are the investment managers at that firm. And so, it matters very much, who are the people behind these strategies.”

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