ETF Innovation: Preparing for the Unexpected

If advisors were hoping that 2026’s macroeconomic uncertainty would go away soon, recent headlines have likely dashed those aspirations.

Worries over the direction of inflation have resurfaced yet again, after the January PPI report came in far higher than many were expecting it to. Of course, the PPI report came after a more modest CPI report for January. However, the monthslong government shutdown last year raised concerns over the potential accuracy of the CPI report’s data.

Meanwhile, the once seemingly indomitable AI sector is now showing signs of potential weakness. To start, chipmaking giant Nvidia’s latest outlook did not assuage investor concerns that AI spending can be sustainable in the long run. Meanwhile, concerns over how AI could upend a number of different job sectors were reignited, due to both a viral Substack post from Citrini Research and innovative updates to Anthropic’s Claude Cowork tool, which some critics worry could be implemented to replace human job positions.

These headlines all came before war escalated in the Middle East this weekend. With chaos mounting in the region, global macroeconomic uncertainty is on the rise. That only adds to the worries started with both AI and the PPI.

With uncertainty on the rise, advisors are likely going to be searching for tools to offer more control, security, and predictable outcomes. Fortunately, the flexibility of the ETF wrapper has allowed advisors to achieve more downside control than ever before.

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